About ESTA

School of Business & Technology

ESTA was created over 30 years ago by Belfort industrialists with the aim to train Sales Engineers skilled in selling their technical products on international markets. Sales Engineers sell technical products and services to companies; they consult the professional customer and suggest technically and economically feasible solutions with maximum utility for both the customer and their own company. For their job, Sales Engineers need technical knowledge as well as commercial skills*.

Today, ESTA is still a family style school with small classes and a close relationship between teachers and students. ESTA is strongly anchored in the local industrial ecosystem but also has close relationships with companies and universities in Europe and abroad.

* Source: Schneider-Störmann, L.: Technischer Vertrieb mit System: Einführung und Praxis des Technischen Vertriebs, Hanser-Technik (2015)

A school teaching double skills

ESTA offers students a full hybrid education with double skills in technology and sales

A family-style school

With classes of 60 students, ESTA gives every student the chance to feel at ease and to succeed

A school with a high employment rate

92% of ESTA students secure a job contract 6 months after obtaining their diploma. 

A school open to the world

One mandatory six-month overseas placement. Academic partnerships with universities around Europe allow students to study a further semester abroad within the Erasmus programme

A school settled in the business world

Nearly 2 years of internships for diplomas taken two years after the A-Level / after the High School Diploma     

Right from the start, the cursus has been tailored to the expectations of the school’s founders, focusing on four educational pillars and satisfying the requirements of the Academic Association of Sales Engineering AASE. The studies are characterized by a multidisciplinary programme where students switch daily between technology, sales, marketing, management and other subjects. The education is enriched by intensive language training (English and German/Spanish/Italian) and by nearly two years of professional experience through five placements in companies, including one six-month overseas placement.

Some lectures by categories

B2B Marketing and Sales

Industrial Marketing
B2B Marketing
Direct Marketing
International commerce

Sales techniques
Business negociation


Industrial Information Technologies
Computer science
Electrical engineering
Production planning
Product conception


Financial control
International affairs
Competitive intelligence
Project Management


Corporate Social Responsibility
Corporate strategy
Human resources 
Recruitment methods
Job searching methods

ESTA students' academic exchange

ESTA students also have the opportunity to spend an academic exchange semester in one of ESTA's European partner universities. Or they can go for a whole academic exchange year to the University of Applied Sciences in Turku (Finland), thus enabling them to obtain both the local Bachelor's degree of Engineering in Industrial Management and Engineering and the ESTA diploma thanks to a double degree agreement.

More than 1000 ESTA graduates have become the school’s ambassadors by applying their skills to the benefit of their respective companies. ESTA graduates are much sought after in industry, and more than 92% of graduates have a job contract 6 months after they obtain their diploma.


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