The Academic Association of Sales Engineering AASE is a European association aiming at promoting the Sales Engineering profession, at improving Sales Engineering education and at developing Sales Engineering related research. AASE brings together deans, directors and professors engaged in the education of Sales Engineers from different European countries.
ESTA is represented in AASE since its beginning in 2014. Thomas Röhr, Head of International Relations, was Vice-President Education from 2014 to 2019; in May 2019 he was elected President of AASE.
AASE encourages cooperation between its member institutions of higher education, initiates research projects such as the RADICAL) project co funded by the Erasmus+ programme of the European Union, or develops inter-institutional competitions and teaching approaches.